Azzaro's Landscaping

Azzaro Landscaping provides multiple services of garden redesign or cleanups, general landscaping, and interior/exterior repairs for your home.


Our collaboration with Azzaro involved rewriting their brand identity that aligns with their brand values and target audience

Understanding the
needs of the Brand

We discuss with clients to gain an understanding of their brand identity, core values, and range of services. This insight helps us identify their needs and make well-informed decisions.

Questions answered from Azzaro Landscaping

What are your Brand Values?

“Hard work, simplistic approach, attention to details and customer satisfaction.”

Who do you think is your Target Audience?

“Homeowners that care about the appearance of their home. Most of our customers are on the older side, 40 and up.”

What is your Business Overview?

“Property Maintenance & Management: We offer personalized garden and lawn care, including cleaning and redesign, to meet our clients' preferences. Our goal is to enhance the beauty and functionality of people’s lawns.”

What Services do you Provide?

“Most of our work consists of garden cleanups & revamps, garden redesign, general landscaping, and interior/exterior repairs and cleanings.”

A New Beginning

A creative vision and a memorable image. We designed a logo to represent Azzaro’s brand value of simplicity. Bringing the letter A and tree together to show simplicity in design and memorability to Azzaro’s target audience.

Typography Tells a
Story

To align with landscaping services, we have chosen a geometric sans-serif typeface with rounded ends. The smooth curves reflect commitment to care and precision. This rounded typeface upholds a simple and clean aesthetic, while also projecting a friendly and approachable image to their audience.

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Brand Colors in Action

A color scheme is crucial for brand recognition and identity. We chose this color palette to match the brand’s identity and values.

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Green represents themes of nature, safety, and natural.

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Black represents professional, seriousness, and formality

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White represents credibility, cleanliness, and honesty.